diamond guide

what is a diamond?

At its most basic, the diamond is pure carbon, much like the graphite in a
pencil. But tremendous volcanic heat and pressure deep within the earth
transform this simple element into the hardest substance known to
mankind and one of its greatest objects of desire.

Quite simply, a diamond is a treasure and a long-standing symbol
of beauty; an enduring and ceremonial expression of love; a
timeless investment. It's the king of gems.

What makes the diamond so spectacular is its intrinsic
brilliance -- its fire. This compact crystal disperses light in
a spectrum of colors unparalleled by other stones. Its
sparkle and radiance are truly captivating, and like the
wearer, each one is unique. The diamond stands the
test of time, both in style and in durability. And its rarity
makes it a cherished possession for each and every
owner.